EdTech Visual Identity System
UPGRAD ENTERPRISE, 2021
Tools used: Adobe Illustrator, Photoshop, Figma
Time Spent: ~80–90 hours
CONTEXT & CHALLENGE
Harappa’s skill-based learning offerings needed a unified visual system to represent abstract cognitive, behavioral, and social skills clearly across enterprise products and learning content.
Objective
To create a cohesive visual identity that simplifies complex skill narratives and scales consistently across courses, enterprise assets, and evolving content formats.
MY ROLE
Led the visual identity design end-to-end, defining color, typography, image language, and layout systems that later informed the mixed-media collage asset library.
IMPACT
The identity system enabled consistent storytelling across Harappa’s learning and enterprise offerings and supported scalable asset creation across content initiatives.
Designed a scalable visual identity system for Harappa (upGrad Enterprise) that translated its Thrive Skills framework into a clear, flexible brand language across learning, enterprise, and content ecosystems.