Quantitative Market Insights Report
GLOBAL media & publishing company (CONFIDENTIAL), 2025
Tools used: Microsoft PowerPoint, Excel
Time Spent: ~8 hours
CONTEXT & CHALLENGE
The study spanned multiple categories, platforms, and age groups, resulting in dense quantitative data that was difficult to interpret at a glance. Stakeholders needed clarity across market size, engagement behavior, and performance signals without getting lost in charts or tables.
Objective
To translate complex quantitative findings into a clear, structured insight system that highlights key patterns, comparisons, and growth opportunities for fast decision-making.
MY ROLE
I designed the information architecture, visual hierarchy, and modular data-visual system, defining how metrics were structured, prioritized, and compared across the report to ensure clarity, consistency, and executive readability.
IMPACT
The final output enabled stakeholders to quickly understand market dynamics, compare performance across segments, and extract actionable insights, supporting strategic discussions around positioning and growth.
A quantitative market landscape report designed for a global media and publishing company to map the graphic fiction ecosystem. The work focused on structuring large-scale survey data into a clear, decision-ready narrative for stakeholders.