A 16-slide quantitative market landscape deck for a global publishing client — mapping the graphic fiction market across categories, platforms, formats, and audience segments. Designed to surface competitive signals, funnel dynamics, and growth opportunity areas for senior strategy stakeholders.
Cover slide — establishing the deck's identity and scope. The market framing positions this as a strategic growth brief for a global publishing client operating in the graphic fiction space.
Table of contents — mapping the report's chapter structure, with section page references and a supporting comic cover visual to maintain brand immersion.
Market context — three key narrative anchors establishing the historical and strategic rationale for the study, paired with a curated stakeholder quote callout.
Research methodology — research instruments, sample composition, and respondent breakdown presented in a dual-panel layout: data sources on the left, audience segment sizing on the right.
Consumer funnel — four-stage funnel visualisation showing conversion rates from awareness through to purchase, surfacing the key drop-off points across the graphic fiction audience.
Survey framework — data dimensions, category definitions, and source mapping. Nine-item breakdown structure linking each data point to its corresponding research instrument.
Chapter divider — full-bleed section break opening Chapter 1. Comic book action aesthetic reinforces the client's brand world and signals a tonal shift into data-heavy content.
Category 1 data — dual stacked bar comparison across two time periods, with branded stat callouts and a supporting comic cover visual maintaining the deck's visual language.
Category 1 funnel — audience conversion across four stages with percentage breakdowns. Funnel shape communicates drop-off momentum more immediately than a table or bar chart.
Format breakdown — nine-type segmentation using dual-series stacked bars, with legend isolation and a teal colour system distinguishing Category 1 from subsequent chapters.
Brand share analysis — horizontal bar rankings paired with a multi-segment pie chart, mapping 16 brands' share of the Category 1 market and relative positioning.
Chapter 2 divider — second full-bleed section break. A different hero character signals the chapter shift while keeping visual continuity with the deck's action-line aesthetic.
Category 2 metrics — six-row comparison table with two data columns and a supporting graphic novel cover. Green accent system marks the chapter shift from Category 1's teal palette.
Category 2 format breakdown — six-series stacked bar across six content types, with a five-shade green scale mapping sub-segment depth without colour overload.
Category 2 cross-segment analysis — three stacked bars comparing audience groups, with a four-point insight callout panel translating the data into strategic implications.
Composite data slide — donut chart for share breakdown, horizontal ranked bar table for 10-item comparison, and a callout box surfacing the primary strategic takeaway.
The data already knew the story. The work was to make sure the slides told it in the right order.
— Project framing, Comic Book Market Landscape, 2025
Reviewing the full quantitative dataset across categories, formats, distribution channels, and demographic segments. Identifying which comparisons the data needed to make, which metrics were decision-relevant, and what structural logic would hold a 16-slide report together for a time-constrained senior audience.
Designing the three-chapter architecture — market context and methodology, Category 1 deep-dive, Category 2 deep-dive — and determining the slide sequencing within each. Establishing which chart types would carry each type of comparison, and where full-bleed chapter breaks would reset the reader's attention.
Building the modular chart system — funnel graphics, dual stacked bars, horizontal brand-share rankings, pie and donut breakdowns, data tables — with a consistent typographic and colour hierarchy. Developing the category colour logic (teal for Category 1, green for Category 2) and integrating comic book imagery as brand reinforcement throughout.
Assembling and populating the full 16-slide deck — applying the visual system consistently across every section from cover and contents through competitive landscape and strategic implications. Producing a final deliverable that worked equally well as a live boardroom presentation and a standalone reference document for stakeholders who weren't in the room.
Working with large-scale quantitative research spanning categories, platforms, formats, and demographics simultaneously — imposing a structure that makes the whole legible at a glance. This is a different challenge from qualitative synthesis: the patterns must be surfaced through design choices, not just reported through tables.
Building a consistent visual system across six distinct chart types — funnels, stacked bars, horizontal rankings, pie and donut charts, comparison tables — while maintaining a single visual language. The challenge isn't designing one chart well; it's designing a system where switching between chart types doesn't break the reader's ability to navigate the data.
Understanding the graphic fiction market well enough to design insight communication about it — knowing which comparisons matter to a media and publishing audience, where the strategic decisions actually sit, and how to frame growth opportunities in language that resonates with commissioning and strategy teams operating at global scale.
Open to senior in-house roles, design consultancy partnerships, and long-term freelance or retainer engagements — particularly within Europe.