A pitch deck and studio identity system for FLYP — Harappa's in-house creative studio — designed to communicate its creative range, value proposition, and working approach to prospective clients through a single, confident visual narrative.
Figma system overview — the complete pitch deck laid out across slides, showing the visual system, narrative arc, and the colour-coded section structure (black / yellow / red / teal / green) that gave each part of the studio story a distinct identity.
Pitch deck interaction study — transitions, button states, and slide-to-slide choreography working as one continuous presentation system, where every click feels deliberate rather than decorative.
FLYP team animation — the studio roster brought to life through a kinetic portrait system, turning individual creative profiles into a coordinated expression of collective momentum.
FLYP logo animation — the mark moving through its own logic of flips, reversals, and reveals, translating the studio identity into a compact cinematic signature.
Full pitch deck in action — transitions, embedded films, interactive buttons, and presentation pacing operating as a single polished system from first click to final reveal.
Structuring the studio's story — proposition, approach, service offering, and case work — into a persuasive arc that worked for both live presentation and standalone reading. Every section sequenced to build confidence in FLYP as a creative partner.
Designing the studio's visual language from the ground up — logomark, typographic hierarchy, colour system, and the grid and layout principles that carried consistently across every slide. Building it in Figma as a scalable system the team could extend independently.
Producing animated sequences and transition logic in After Effects — giving the deck kinetic presence for live presentation contexts without competing with its content. Designing the interaction flow so the presentation felt curated, not mechanical.
A pitch deck is only as strong as its narrative — the design is what makes the argument feel inevitable.
— Design approach, FLYP Creative Studio System, Harappa · upGrad Enterprise, 2021
Understanding FLYP's actual capabilities, past work, and the client contexts it was pitching into. Establishing the narrative arc — what the studio needed to say, in what order, and at what level of detail — before any visual decisions were made. Treating the pitch as a persuasion problem first, a design problem second.
Designing the FLYP studio identity — logomark, typographic system, colour palette — and then building the pitch deck's layout system on top of it. Creating a visual language that felt confident and distinctive without overshadowing the work it was presenting. Building the entire system in Figma for team editability post-handoff.
Laying out the full pitch deck — cover, proposition, service offering, methodology, case work, and closing — applying the visual system consistently across every section. Designing the interaction logic: information reveal sequencing, section transitions, and the flow between narrative beats for live presentation contexts.
Producing the animated elements in After Effects — title sequences, slide transitions, and kinetic typographic moments that gave the presentation its live energy. Calibrating the motion to feel purposeful rather than decorative: every animated element earning its place by making the narrative clearer or the pacing sharper.
Building a pitch deck isn't a layout exercise — it's a narrative and persuasion challenge with a visual solution. Structuring a studio's proposition into a sequence that builds trust, communicates range, and closes with confidence requires understanding both what a client needs to feel and what order they need to feel it in. This project demonstrates that specific competence.
Narrative structure, visual identity, layout system, interaction design, and motion — all produced within a single 30-hour engagement. The breadth here is the point: demonstrating the ability to hold every dimension of a creative project simultaneously, without handing off any discipline to a specialist, and without any dimension suffering as a result.
A pitch deck lives in a live room, not on a screen — it has to work under pressure, guide a conversation, and survive a stakeholder who is half-listening and half-reading. Designing for that context means thinking about pacing, scannability, and the relationship between spoken narrative and visual content. This project demonstrates fluency in that specific, demanding design problem.
Open to senior in-house roles, design consultancy partnerships, and long-term freelance or retainer engagements — particularly within Europe.