As a core member and lead designer at FLYP — the in-house creative studio I helped build within Harappa (upGrad Enterprise) — I led the design of our pitch deck and studio identity system, built to communicate FLYP's creative range, value proposition, and working approach to prospective clients through a single, confident visual narrative.
Figma system overview — the complete pitch deck laid out across slides, showing the visual system, narrative arc, and the colour-coded section structure (black / yellow / red / teal / green) that gave each part of the studio story a distinct identity. The deck also introduces Studio INDUS — the physical space where this deck's own content, and every FLYP production since, has been filmed — grounding the pitch in a real, ongoing production capability rather than a one-off proposal.
Pitch deck interaction study — transitions, button states, and slide-to-slide choreography working as one continuous presentation system, where every click feels deliberate rather than decorative.
FLYP team animation — the studio roster brought to life through a kinetic portrait system, turning individual creative profiles into a coordinated expression of collective momentum.
FLYP logo animation — the mark moving through its own logic of flips, reversals, and reveals, translating the studio identity into a compact cinematic signature.
Full pitch deck in action — transitions, embedded films, interactive buttons, and presentation pacing operating as a single polished system from first click to final reveal.
Structuring the studio's story — proposition, approach, service offering, and case work — into a persuasive arc that worked for both live presentation and standalone reading. Every section sequenced to build confidence in FLYP as a creative partner.
Designing the studio's visual language from the ground up — logomark, typographic hierarchy, colour system, and the grid and layout principles that carried consistently across every slide. Building it in Figma as a scalable system the team could extend independently.
Producing animated sequences and transition logic in After Effects — giving the deck kinetic presence for live presentation contexts without competing with its content. Designing the interaction flow so the presentation felt curated, not mechanical.
A pitch deck is only as strong as its narrative — the design is what makes the argument feel inevitable.
— Design approach, FLYP Creative Studio System, Harappa · upGrad Enterprise, 2021
Understanding FLYP's actual capabilities, past work, and the client contexts it was pitching into. Establishing the narrative arc — what the studio needed to say, in what order, and at what level of detail — before any visual decisions were made. Treating the pitch as a persuasion problem first, a design problem second.
Designing the FLYP studio identity — logomark, typographic system, colour palette — and then building the pitch deck's layout system on top of it. Creating a visual language that felt confident and distinctive without overshadowing the work it was presenting. Building the entire system in Figma for team editability post-handoff.
Laying out the full pitch deck — cover, proposition, service offering, methodology, case work, and closing — applying the visual system consistently across every section. Designing the interaction logic: information reveal sequencing, section transitions, and the flow between narrative beats for live presentation contexts.
Producing the animated elements in After Effects — title sequences, slide transitions, and kinetic typographic moments that gave the presentation its live energy. Calibrating the motion to feel purposeful rather than decorative: every animated element earning its place by making the narrative clearer or the pacing sharper.
Open to senior in-house roles, design consultancy partnerships,
and long-term freelance or retainer engagements
— particularly within Europe.