A complete visual identity and menu system for a Vietnamese-rooted vegan restaurant in Warsaw — from logo and illustration through to a bold wall menu, bilingual wipe-clean table menus doubling as placement mats, and print-ready production files for launch.
Early mark development — character studies and a refined rooster construction sketch, tracing the move from observational poultry forms into a cleaner, restaurant-ready symbol.
Logo lockups — the identity system arranged across primary, horizontal, logomark, and logotype formats, giving the restaurant a mark that can flex from signage to small print without losing character.
Final logo lockup — the rooster mark and serif wordmark resolved into a confident green signature, built for instant recognition across signage, packaging, and menus.
Logo stamp — the identity translated into a tactile imprint, giving the system a hand-finished warmth for packaging, labels, and printed collateral.
Storefront by day — the brand moves into the street with a confident green sign, botanical window graphics, and a warm interior glimpse that makes the restaurant feel instantly approachable.
Storefront by night — the same facade after dark, where illuminated signage, patterned glass, and warm service light turn the identity into an inviting evening presence.
Colour ratio — the palette translated into a practical hierarchy, with forest green carrying the brand world and white, rooster red, jade green, and saffron yellow used as precise accents.
Botanical illustration field — a floating system of fruit, leaves, vegetables, and bird forms that gives the restaurant identity its garden-like atmosphere and keeps the vegan story lush rather than clinical.
Polish table menu — the restaurant system adapted into the native menu experience, reduced to its essential border, typography, and ordering logic without a filled backing.
English table menu — the bilingual counterpart, preserving the same border-led structure and ingredient clarity while letting the surrounding surface breathe through.
Table menu close-ups — translucent stock, botanical watermarking, and disciplined sectioning working together so dense menu information stays legible without losing warmth or character.
Table menu setup — the complete placement menu in service, designed as both a functional ordering surface and a quiet brand moment within the dining ritual.
Wall menu panels — three vertical boards working as one room-scale ordering system, splitting bowls, bao, soups, rolls, drinks, desserts, and add-ons into a botanical visual rhythm that can be read from across the restaurant.
Wall menu in situ — the green menu panels installed against tile, designed to hold visual presence from across the room while still carrying dense ordering information with clarity.
Logo, typography, and colour palette — designed to communicate the plant-based concept boldly and function consistently across print and digital contexts.
Custom hand-drawn illustrations in Procreate — giving the menu system warmth and character, representing signature dishes across all printed materials.
The restaurant's primary visual focal point — bold, readable at distance, and designed to function simultaneously as décor and ordering system.
Compact, wipe-clean, bilingual — designed to carry the full menu within the constraints of small tables, in Polish and English, from day one.
Business cards, takeaway packaging, drinkware, and coasters — extending the rooster mark and colour system into the small tactile details that make the brand feel complete beyond the menu itself.
The wall menu had to do two jobs at once — make the room, and make ordering effortless.
— Design brief, Uwolnić Kury Restaurant Brand & Menu System, Warsaw, 2020
Starting from the name — Uwolnić Kury, "Free the Hens" — and working outward. Sketching logomark concepts in Procreate, exploring how to translate the restaurant's playful, political character into a mark that worked at every scale. Developing a colour palette and typographic system that carried a bold Polish folk-art language while staying legible as a home for Vietnamese-rooted food — rather than reading as a generic "healthy eating" identity.
Creating custom food illustrations in Procreate — hand-drawn to reflect the restaurant's handcrafted character and give the menu system warmth that photography alone couldn't provide. Illustrating signature dishes and motifs that would recur across wall menu, table menus, and supplementary brand materials.
Designing the wall menu as the primary visual event — balancing bold hierarchy, illustration integration, and maximum readability at distance. Then adapting the system into the compact table menu and placement mat format, solving the spatial constraint of small tables while maintaining the same visual character in both Polish and English.
Leading material selection — paper stock, lamination specifications, and finishing — across every physical deliverable, from the wall menu and table menus down to business cards, takeaway packaging, and drinkware. Preparing print-ready production files for the full system. Ensuring the design's colour accuracy, type clarity, and illustration quality held up through the print process and practical daily use in a working restaurant.
Open to senior in-house roles, design consultancy partnerships,
and long-term freelance or retainer engagements
— particularly within Europe.