CONTEXT & CHALLENGE
The restaurant needed a strong brand presence at launch, with mock meat positioned unmistakably as the core USP. The identity had to align with the meaning of Uwolnić Kury while working within spatial constraints—small tables requiring compact menus, and a wall menu that needed to stand out as the main visual focal point.
Objective
Create a cohesive visual identity and menu system that clearly communicates the plant-based concept, supports fast ordering, and works seamlessly within the physical space.
MY ROLE
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Created the visual identity (logo, typography, color palette)
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Designed the wall menu as a bold, highly readable focal point
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Designed compact, wipe-clean table menus that double as placement mats
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Led print material selection and prepared print-ready files
IMPACT
The restaurant launched with a confident, distinctive identity and a practical menu system. The mock-meat USP was immediately clear, ordering was intuitive, and the brand translated cleanly across all in-space touchpoints.
A branding and menu design system created for a restaurant, focused on building a clear visual identity and structured communication across all customer touchpoints.
Tools used
Adobe Illustrator, PhotoShop, InDesign, Procreate
TIME SPENT
~35–45 hours
MY ROLE
Create a cohesive visual identity and menu system that clearly communicates the plant-based concept, supports fast ordering, and works seamlessly within the physical space.